Our rapidly growing client is recruiting for a PPC (Pay-Per-Click) Analyst to join a Manchester-based Marketing team. As part of the team, you’ll play a crucial role to generate a high-quality pipeline to support rapid growth plans.
Excellent career opportunity, working for a great company.
Salary : £28-£35,000 per annum, depending on experience + benefits
Office based role
Our client is a Software-as-a Service (SaaS) product that helps project-based companies to win, deliver and manage their projects more profitably. It combines CRM, job costing, project management, project financials, resourcing and business intelligence to help companies drive performance and growth.
Responsibilities
Play a central role in forming effective paid search strategies to drive pipeline generation
Launch and optimise PPC campaigns across Google, LinkedIn & Facebook
Lead on keyword build out / selection and audience targeting
Write attractive and concise copy for adverts
Monitor budgets and adjust bids to gain better ROI across a six figure paid media budget
Track KPIs to assess campaign performance and pinpoint issues
Contribute to conversion rate optimisation and landing page A/B testing
Continuously experiment in order to improve campaign performance
Produce reporting and commentary on campaign performance
Suggest and develop new campaigns across multiple channels
Keep abreast of PPC and SEM trends
Requirements
Experience in a similar PPC / paid media / digital marketing role in a B2B context
3+ years’ experience in running campaigns on Google Ads, and ideally LinkedIn & Facebook
Experience in data analysis and reporting
Experience in managing paid media budgets
An understanding of conversion rate optimisation (desirable)
Collaborative working style, excellent communication skills and strong attention to detail
Data driven and analytical, able to make decisions and recommendations based on data analysis
Soft Skills
Ability to work as part of a team, taking the initiative as part of a high performing, engaged, diverse team, focused on providing A+ client service
Able to work with management to promote a continuous improvement culture across the function that focuses on service quality and costs, by involving all colleagues in joint problem solving
A proven ability to deliver under pressure
Strong work ethic, possessing a ‘roll your sleeves up’ mentality and approach
Able to thrive in a fast-paced SME environment where proactivity to solving problems and ability to ‘think on your feet’ is a daily practice
Self-starter with a warm, engaging character
This is an excellent opportunity for an ambitious and innovative individual to join an exciting and rapidly expanding tech company at the start of its next phase of growth. The role will offer the chance for you to grow your skills and career as they continue they growth journey.
Please get in touch for further details on this not to be missed permanent opportunity.