Digital Executive with SEO
We have an exciting for someone with a keen interest in Technology, Marketing, the Digital World and the SEO side of the business. You need to have that mix of good people skills as well as Technical understanding of SEO and Content. How to draw customers in to the online webpage and brand and to secure them. If this is you, then please read on.
The right candidate will share our values of ambition, integrity, empathy, proactivity and expertise. You will be a commercially aware team player, have exceptional written and verbal communications skills, care about UX and design, be motivated, hardworking, hands on and driven to grow their career in marketing while driving our business forward.
The successful candidate will also have a passion for all aspects of SEO including technical optimisation, content creation and backlink strategy and execution. You will have the skill to turn this passion into an implementable and controllable SEO optimisation plan.
You enjoy working proactively, contributing and guiding marketing strategy, owning the commercial targets for your Digital Marketing channels, contributing new revenue generating ideas and reporting regularly on progress, KPI’s, wins and challenges. You enjoy working with technical and operational colleagues to deliver great customer experience.
The role:
- Working with the eCommerce Director, create, implement, optimise and drive the digital marketing plan for all brands, always viewing the plan through a commercial lens.
- Use keyword, competitor and market research to develop compelling insights regarding opportunities and data to support growth plans.
- Produce valuable and engaging SEO focused content for our website and blogs that both attract visits and convert to bookings.
- Undertake regular technical SEO audits and action changes to ensure they operate to their full potential. Build backlink outreach programs as well as other off page SEO activity such as PR.
- Produce marketing reports, including sales stats, traffic, performance metrics and future plans to demonstrate how your channels are performing against its targets and what actions are needed to ensure it continues to do so.
- Work closely with our in-house Development team to continuously improve our websites to meet our business goals – continuously improving conversion rate, acquisition, customer retention metrics as well as user experience, branding and design.
- Ensure your content is used to develop engaging and compelling social media, affiliate and email campaigns – all three being important digital channels for our B2C brand portfolio.
- As needed, support B2B marketing efforts with the repurposing of consumer content and email campaigns as well as development of B2B marketing material
- Keep informed on new trends in digital marketing, evaluate new opportunities and technologies.
For further details regarding this exciting opportunity, please forward us a copy of your CV.